Project categorized under Award Winning Projects, Commercial Buildings

 
 
 
 

 

Lexus Center

Riyadh

This is one of the projects that ZFP was awarded first prize in a design competition.  The challenge was finding a way to exhibit a low-rise building located on a hilly terrain making it unnoticeable from the highway. The solution was to put “the jewel on the crown.” This was done by creating a simple stretched solid wall revealing the latest, most precious car in a single engraved compartment. The second challenge was on how to ensure that each product maintains its high value among the confusing crowd of exhibited cars. The solution was to make use of isolation by sheltering each from the others with its suitable surrounding scenery. The land area of the project is 27,000 m² and the built up area is 30,000 m².